Over the last four years, I’ve had the privilege to meet with over 2,000 small business owners in the fields of manufacturing, transportation, construction trades, technology and professional services. No matter what industry they were in, or whether their sales were up, down or flat, there was one thing I heard, almost universally:
“None of the sales/marketing tactics that made us so successful in the past seem to work anymore.”
As I talked to these business owners, I began searching for the reasons why this was so prevalent and what the underlying cause might be. What I learned led me to discover the radical new sales and digital marketing practices that are empowering today’s entrepreneurs in the race to sales supremacy.
Even an old dog can learn new tricks… if he follows the Lead Dog.
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